Privacy Policy

Expert Level AEO ("Company," "we," "us," or "our") is committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This Privacy Policy explains our data practices in connection with our website, services, and business operations.

By using our website or services, you consent to the data practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use our services.

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Contact Forms & Inquiries: Name, email address, phone number, company name, website URL, and message content when you submit contact forms, request audits, or schedule consultations.
• Service Engagement: Business information, website analytics access, content management system credentials, marketing platform data, and other information necessary to provide AEO services.
• Account Creation: If you create an account, we collect username, password, email address, and profile information.
• Payment Information: Billing name, address, payment method details (processed securely through third-party payment processors), and transaction history.
• Communications: Email correspondence, chat messages, phone call recordings (with notice), and feedback you provide.

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity:

• Device Information: IP address, browser type and version, operating system, device type, screen resolution, and unique device identifiers.
• Usage Data: Pages visited, time spent on pages, click patterns, scroll depth, referral sources, exit pages, and navigation paths.
• Location Data: Approximate geographic location derived from IP address (city, state, country).
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar technologies (see Section 3 for details).

1.3 Information from Third-Party Sources

We may receive information about you from third-party sources, including:

• Analytics Providers: Website analytics, user behavior data, and traffic sources from services like Google Analytics.
• Marketing Platforms: Email engagement data, advertising campaign performance, and lead enrichment data.
• Social Media: Publicly available profile information if you interact with us on social platforms.
• Business Partners: Referral information and contact details from partners who recommend our services.
• Data Enrichment Services: Company information, industry classification, and business intelligence data to better understand your needs.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Delivery

• Provide AEO consulting, audits, strategy development, and implementation services
• Analyze your website, content, and digital presence to develop recommendations
• Monitor AI search visibility and track performance metrics
• Communicate with you about your project, deliverables, and results
• Process payments and manage billing

2.2 Business Operations

• Respond to inquiries, support requests, and customer service needs
• Schedule consultations, meetings, and service appointments
• Maintain and improve our website, services, and internal systems
• Conduct research, analysis, and development of new services
• Prevent fraud, security threats, and unauthorized access

2.3 Marketing and Communications

• Send marketing emails, newsletters, and promotional content (with your consent)
• Display targeted advertising on third-party platforms
• Personalize your experience on our website
• Conduct surveys and request feedback
• Share industry insights, case studies, and educational content

2.4 Legal and Compliance

• Comply with legal obligations, court orders, and regulatory requirements
• Enforce our Terms of Service and other agreements
• Protect our rights, property, and safety, as well as those of our clients and the public
• Resolve disputes and investigate potential violations

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We engage third-party service providers to perform functions on our behalf, including:

• Hosting and Infrastructure: Cloud hosting, content delivery networks, database management
• Analytics and Monitoring: Website analytics, performance monitoring, user behavior analysis
• Marketing and Advertising: Email service providers, advertising platforms, CRM systems
• Payment Processing: Payment gateways, billing systems, fraud prevention
• Communication Tools: Email delivery, chat platforms, scheduling software

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Business Transfers

If we are involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change and provide choices regarding your information.

4.3 Legal Requirements

We may disclose your information when required by law or in response to valid legal processes, including subpoenas, court orders, or government requests. We may also disclose information to protect our rights, property, or safety, or that of our clients or the public.

4.4 With Your Consent

We may share your information with third parties when you provide explicit consent, such as when you authorize us to share case study results or testimonials.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary based on:

• Active Client Data: Retained for the duration of the service relationship plus 7 years for legal and tax compliance
• Marketing Data: Retained until you unsubscribe or request deletion, or after 3 years of inactivity
• Website Analytics: Typically retained for 26 months in accordance with Google Analytics default settings
• Legal and Compliance Records: Retained as required by applicable laws and regulations

When we no longer need your information, we securely delete or anonymize it in accordance with our data retention policies and applicable laws.

6. Data Security

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our security practices include:

• Encryption of data in transit (SSL/TLS) and at rest
• Access controls and authentication mechanisms
• Regular security assessments and vulnerability testing
• Employee training on data protection and privacy
• Incident response and breach notification procedures

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and notifying us immediately of any unauthorized access.

8. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that differ from those in your jurisdiction.

When we transfer personal information from the EEA to other countries, we implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to ensure your information receives adequate protection. By using our services, you consent to the transfer of your information to countries outside your country of residence.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information. If you believe we have collected information from a child, please contact us immediately.

10. Third-Party Links and Services

Our website may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to third-party services. We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services you access through our website.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy and, where appropriate, by sending you an email notification or displaying a prominent notice on our website. Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.